Following the pace of change relating to search engine optimization — or SEO as it’s often called — can be dizzying.
Sure, there are landmark changes every once in a while that almost everyone hears about; Google’s introduction of “universal search”, in May 2007, is one example.
But Google says they made more than 400 changes to the ranking algorithm last year. Who can keep up with that?
Luckily, you don’t have to keep up with every detail. But there are some important SEO trends you should know about as we go further into 2009. I’ll break the list down into two sections — Strategy and Tactics and Industry/Big Picture Trends – and then turn it over to you at the end.
